Traffic + Conversion = Money for your charity!
The easiest and least expensive place to build your new social enterprise is on the web. Whether you are marketing your own product, or affiliating with someone else to market theirs, there is no street corner in the world with greater “drive-by” traffic than you can get on the web. The trick of course is to get that traffic to actually stop and take a look. You can pay people to stop and look, and you can pay other people to get them to stop and look. But by far the least expensive and most predictable way to get their attention is to develop a great reputation, one that will lead them to come looking for you!
And as you know, in the internet world this means you need to become search engine relevant, or optimized. And this is why the net is full of people both teaching and using a multitude of SEO tricks and gimmicks to get traffic, which then causes the search engines to develop new hoops and hurdles to weed out the gold from the dirt. There is just no substitute though for being genuine real gold.
According to our resident expert James Martell, the best way to become relevant and get a ton of traffic to your web site, and at the same time never have to worry about being slapped down by Google, is to distribute good relevant high quality professionally written articles. In other words, save your money and concentrate on becoming genuine gold. He calls this the PAD Technique – Professional Article Distribution.
As a new social entrepreneur, you should set an initial goal of getting 100 unique original articles distributed ASAP. At first this may seem to be a daunting task, but it really is not as hard as it looks; you actually only need 10 to start with. Then with some careful execution, each of those ten can be rewritten, or spun, 10 times. This then will get you your 100 articles.
Next time we’ll talk about how to craft your articles so that they will be found and lead people to your store. And then in later issues, we’ll show you how to get your articles distributed where they will be seen by real buyers who really want what you are selling.
